About Us

Keep It Colorado is a statewide coalition of organizations and experts working to advance a unified vision and plan for conservation of private and public lands. We also work to maximize, prioritize, and incentivize the voluntary conservation of private lands (i.e., property not owned by the government). Private landowners play an essential role in creating healthy lands and waters, which we need not only to survive but also to sustain a high quality of life. More than half of land in Colorado is privately owned, making landowners a primary partner in protecting the natural landscapes Coloradans love. Since 1965, Colorado families have conserved more than 3.3 million acres of land that contribute clean water to drink and clean air to breathe; vital local food sources produced by ranchers and farmers; healthy habitats and safe passages for wildlife; and parks and open spaces where we can connect with nature.

Our coalition brings together a broad set of conservation-minded organizations, partners, and funders to advance the scale of high-quality land conservation and make strategic, thoughtful choices about conservation efforts across Colorado. The coalition includes nonprofit land trusts and public agencies, such as county and open space agencies, that directly support private landowners who choose to conserve their properties, or that directly acquire and protect wildlife habitat and public park space. 

Keep It Colorado also advocates for public policy, secures funding, builds public support, and creates opportunities for problem-solving and driving innovation for conservation. A few of our key initiatives include increasing incentives for private landowners to conserve their land; driving the development of Conserving Colorado: A 10-year Roadmap for the Future of Private Land Conservation; and advocating to enhance conservation policies that protect all the things Coloradans love and want to protect. 

LEARN MORE ABOUT OUR WORK

MEMBERSHIP

On these pages you will find the tools you need to renew your existing membership or join the coalition, as well learn about the many benefits of being a member of Keep It Colorado. Membership opens early next year.

If you're here to renew your membership, click here:

Renew

If you’re joining us for the first time, please click here and follow the prompts to submit an application:

Join

Please contact us with any questions.

Copyright 2026 Keep It Colorado